Fiinovation

The term CSR or Corporate Social responsibility became widely popular in the year 1960 in India. It refers to a business practice that includes integrating social and environmental concerns in business operations and interactions with their stakeholders. The CSR implementation in India is generally understood as a method through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addresses the expectations of shareholders and stakeholders. According to Fiinovation  "Corporate Social Responsibility (CSR) is a concept that suggests that it is the responsibility of the corporations operating within society to contribute towards economic, social and environmental development that creates positive impact on society at large. Although there is no fixed definition, however the concept revolves around that fact the corporations needs to focus beyond earning just profits. The term became popular in the 1960s and now is formidable p