Corporate Social Responsibility doesn't remain a marketing gimmick for the
businesses anymore. Rather it plays an important role in building a
strong association or bond between the organisation and its bottom line.
If the programs are executed and communicated well to the employees,
they can prove to be the key driver in employee and other stakeholder
engagements.
The
data shared above reflects the impact of employee engagement wherein it is
found that 72% of the employed people in America choose a company which
also support the social causes apart from providing the similar set of
benefits. The research also reveals that employees engaged in social
cause programmes are 28% more likely to be proud of their company's
values and 36% more likely to feel strong loyalty in comparison to the
employees not engaged in the social initiatives.
Engagement
of employees or businesses in social initiatives helps them build a
good rapport among the stakeholders, thereby creating a good image of
the organisation. It also helps in increasing the outreach in the
remotest areas and making the brand popular among the masses. A positive
impact attracts investments which is crucial for expansion, especially
in today’s competitive markets. All these benefits are usually reflected
in the bottom line with increased revenues and profits.
Additionally,
there are several non-quantifiable benefits due to increased employee
engagement like a positive wave of feel good factor, increased employee
retention and attracting fresh talent.
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