How does Corporate Social Responsibility affect a company's bottom Line?

Corporate Social Responsibility doesn't remain a marketing gimmick for the businesses anymore. Rather it plays an important role in building a strong association or bond between the organisation and its bottom line. If the programs are executed and communicated well to the employees, they can prove to be the key driver in employee and other stakeholder engagements.

The data shared above  reflects the impact of employee engagement wherein it is found that 72% of the employed people in America choose a company which also support the social causes apart from providing the similar set of benefits. The research also reveals that employees engaged in social cause programmes are 28% more likely to be proud of their company's values and 36% more likely to feel strong loyalty in comparison to the employees not engaged in the social initiatives.

Engagement of employees or businesses in social initiatives helps them build a good rapport among the stakeholders, thereby creating a good image of the organisation. It also helps in increasing the outreach in the remotest areas and making the brand popular among the masses. A positive impact attracts investments which is crucial for expansion, especially in today’s competitive markets. All these benefits are usually reflected in the bottom line with increased revenues and profits.

Additionally, there are several non-quantifiable benefits due to increased employee engagement like a positive wave of feel good factor, increased employee retention and attracting fresh talent. 

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